Generating organic leads is the key to a successful inbound marketing strategy.
Paid advertising can sometimes work as an effective way to generate leads quickly. It’s not sustainable in the long run, though.
You must continue to optimize your ads over time. You might even find that Facebook deletes your paid ad account after you unknowingly violate the new terms of service rule.
To create a lead generation machine that churns out high-quality leads day after day, you need to focus on organic methods.
In this article, we’ll discuss what organic and inorganic lead generation are and how you can get more leads without using paid advertising. Email Marketing
What is Organic and Inorganic Lead Generation?
Organic lead generation is the process of attracting leads through unpaid methods such as SEO, content marketing, and social media.
Inorganic lead generation is the process of attracting leads through paid methods such as Google AdWords, Facebook Ads, and LinkedIn Ads.
Need More Organic Leads? Focus on Traffic Generation First
Traffic is the lifeblood of all efforts to improve your organic lead generation results.
There are several ways to generate traffic, including a consistent content marketing strategy and a social media marketing plan.
Gain a Full Understanding of Your Potential Customers
One of the best ways to generate organic leads is by understanding your customers.
Start by creating a buyer persona, which is a fictional representation of your ideal customer. Here are tips for creating your buyer persona.
- Use customer surveys to get input from your target market
- Interview current customers
- Research your competitors and try to understand their customer base
Research Keywords
Once you have a good understanding of your customers, it’s time to start researching keywords. Keywords are the words and phrases that people use when they’re searching for information on search engines.
If you can find keywords relevant to your business, you can create content that targets those keywords. More organic leads will result as you put forth more content targeting the keywords used by your best-fit clients.
Search intent is a key factor to think through when conducting keyword research.
What is Search Intent?
When someone types a keyword into the search engines, they’re not just looking for any result. They have a specific goal in mind. There are three types of search intent.
- Informational – The searcher is looking for information about a topic
- Transactional – The searcher wants to buy something or take some kind of action
- Commercial – The searcher is looking for businesses that can help them with their needs
It’s important to understand the difference between these types of search engine queries when you’re conducting your keyword research. You’ll want to target different keywords depending on the type of intent.
For example, if you’re running an eCommerce store, you should consider targeting transactional and commercial keywords. On the other hand, target informational and transactional keywords if you’re running a blog.
Consistently Publish Quality Content
Once you have your buyer persona and targeted keywords in place, it’s time to start publishing content. You need to publish educational and informative content that’s relevant to your target market.
Your goal is to provide valuable information that helps your target audience solve their problems. Think about the questions your buyers ask themselves and answer them in your content.
It’s important to publish content regularly if you want to attain quality organic rankings. One way to do this is by setting a publishing schedule and sticking to it.
Mix in Video Content
In addition to publishing high-quality written content, consider adding video content to your mix. Videos are a great way to engage your target audience and help them learn about your business.
Plus, they’re highly engaging and can help you rank higher in search engine results pages (SERPs).
There are many ways to produce videos. Two of the most popular methods are by using a webcam or smartphone. You can also use software like Camtasia or Screenflow to create professional videos.
What Type of Content Should You Include in Videos?
When creating videos, you should include a variety of content. Here are some types of video content that you can use to improve organic rankings:
- Product Videos – Showcase your products and explain how they work
- How-To Videos – Teach your audience how to do something related to your business
- Interviews – Get insights from industry experts or customers about your niche
- Behind the Scenes Videos – Give your audience a look at what goes on behind the scenes at your company
Make sure to mix up the type of videos you create so that you keep your viewers engaged.